Google Ads can deliver valuable leads for professional services, but default settings tend to spend budget broadly. A few adjustments keep it focused.
Get Conversion Tracking Right First
Without accurate conversions, the system cannot learn what a good lead looks like. Track form submissions, calls and WhatsApp clicks as distinct actions.
Be Deliberate with Keywords
- Group keywords by service, with ads and landing pages that match.
- Review the search terms report regularly and add negative keywords for irrelevant searches, such as jobs, free courses or unrelated products.
Target the Right Area and Times
For a Malta based service, set location targeting to people in your area rather than people interested in it, and consider running ads during business hours.
Send Traffic to the Right Page
Each ad group should lead to a relevant service page with a clear way to get in touch, not the homepage.
Review Monthly
Look at cost per lead and lead quality, not just clicks. Pause what does not work and invest in what does.
Want your Google Ads account reviewed? Get in touch.