Many Google Analytics 4 properties are installed but barely configured. Page views are recorded, yet the actions that matter to the business are not.
Events Worth Tracking
- generate_lead: a contact or quote form submitted successfully.
- Click to call and click to WhatsApp: often the most valuable actions on mobile.
- Email link clicks: another common way customers get in touch.
- File downloads: brochures, price lists or case studies.
- Key page visits: such as a pricing or booking page.
Mark the Important Ones as Key Events
In GA4, the events that represent business goals can be marked as key events. This makes them easy to report on and to import into Google Ads for bidding.
Respect Consent
In the EU, analytics and advertising tags must respect user consent. Google’s consent mode lets tags adjust their behaviour based on the visitor’s choice.
Check the Data
Use DebugView and real time reports to confirm each event fires once, at the right moment, with the right parameters. Wrong data is worse than no data.
Want your tracking set up properly? Get in touch.